June 4, 2021
Did you know Druk Metho has now been rebranded as “Bhutan Blossoms”? Loden Foundation and Bhutan Foundation helps to rebrand and expand their business.
Bhutan Blossoms is a food production and manufacturing business and is a social enterprise conceptualized and founded to solve social and environmental challenges our society faces. They collaborate with the women farmers group called the Drachukha Flower Group (DFG). Using raw materials purchased from DFG, Bhutan Blossoms creates various products to be sold both within and outside Bhutan.
Through this grant, the Bhutan Blossoms has rebranded the products and is now called Bhutan Blossoms. They have procured machineries such as a freezer, dehumidifier, stainless table, and stainless shelves. They are upgrading their packaging materials and also exploring markets in Australia to export Bhutanese agricultural products. They are studying pricing and market feasibility in Bhutan to cater their premium products to local consumers.
A local designer is currently undergoing training from an external branding and communications firm based in Germany.
These program activities are funded through the Loden-Bhutan Foundation COVID-19 Response Grants, with generous support from the American people through the U.S. Agency for International Development in partnership with the Bhutan Foundation.